Pay-Per-Click Advertising (PPC)

A paid search campaign allows you to quickly build a highly-converting patient base.
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Attract New Patients

PPC Campaigns allow you to target only the patients that are most likely to convert.

Provable Return on Investment

With PPC you will know how many conversions to expect as your program runs.

Expanded Patient Reach

PPC allows you to reach patients exactly when they are searching for the services that you offer.

Our Formula for Success

Pay-per-click Advertising (PPC), is digital advertising model used to direct potential patients to your website, or a landing page. It is defined simply as, “the amount spent to get an advertisement clicked.” A major benefit to running a successful PPC campaign is that your ad can be seen by potential patients at the exact moment that they’re searching for the services you offer. DIGI SEARCH primarily focuses on running PPC programs through Advanced Google Ad Words campaigns. At DIGI SEARCH we run well-thought-out, precise PPC campaigns; taking out all the complexities of running a successful program.

Ad Positioning Factors

Did you know that Google takes a lot into consideration when determining the position of your ad? Key factors that should always be taken advantage of when running a PPC campaign for optimal results are:

  • Quality Score
  • Proper Targeting
  • Radius Adjustments
  • Link Extensions
  • Bidding Adjustments by locations
  • Click Through Rate (CTR)
  • Landing Page Relevance
  • Time of Day

Remarketing

Remarketing can be used as a retention strategy, helps you reach people who have visited your website, or PPC landing page. When a Previous visitor of your website or landing page navigates to other sites such as social networks and news websites, they will be followed and marketed too by DIGI SEARCH’s custom ads from your practice. This is a highly-targeted form of advertising because it delivers ads and messages which are only displayed to people who are interested in your products and services. In other words, they have already learned about your services, they have just not yet taken action.

Benefits of a DIGI SEARCH PPC Campaign

DIGI SEARCH can help you start a new campaign all while fully tracking the success through HIPAA-compliant phone call tracking, email tracking, and your own password-protected detailed metrics; all with 24/7 access.

  • Attract the new patients you want for your practice
  • Reach patients exactly when they are searching for the services you offer
  • Potential Patient Targeting
  • Customize Advertising Campaigns
  • Provable Return on Investment

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