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SmartReachâ„¢ Methodology

One Advertising System. Four Channels Pulling in the Same Direction.

SmartReach™ is how DIGI Search manages a practice’s full ad spend. NextGen TV™, Social Ads, Search Ads, and Verified Ads™, unified under one strategy, one dashboard, and one management fee. No long-term contract.

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Marketing funnel from awareness to action, with stages NextGen TV/TikTok, Meta Ads/Reviews, and Search Ads, plus a headset icon at the base.

The Problem

Most Dental Advertising Is Four Vendors Arguing Over One Budget.

A practice running ads across multiple channels often works with three or four different vendors. A Google Ads specialist. A Facebook agency. A pay-per-lead service. Sometimes a Connected TV vendor. Each optimizes their own channel in isolation. None of them are accountable for how the channels work together.
Budget decisions happen without a full-funnel view. Reports do not reconcile. When Search Ads costs rise, no one adjusts the awareness layer to compensate. When Social Ads drive a lift in branded search volume, no one credits that correctly. Opportunity moves between channels that no one is watching all at once.

That is the baseline SmartReachâ„¢ was built to replace.

The SmartReachâ„¢ Thesis

The Full Budget. Managed As One System.

SmartReach™ puts a practice’s entire advertising investment under one management fee, one strategy, and one team. Cross-channel optimization, the thing that actually moves results, only works when one team sees every channel at the same time.
When Search Ads cost-per-click rises, SmartReach™ shifts budget into NextGen TV™ to build awareness before pushing search again. When Social Ads drive a lift in branded search volume, SmartReach™ credits that movement across the system instead of letting one channel take credit and another take blame. When Verified Ads™ lead quality drops, the team adjusts screening criteria inside the same week, without coordinating a call between three vendors.

The Patient Journey

How the Four Channels Move Patients from Stranger to Booked.

Patients do not wake up ready to book an appointment. They move through stages. SmartReachâ„¢ covers every one.

Funnel diagram showing four marketing stages: Awareness (NextGen TV and TikTok), Interest (Meta Ads, GEO, Reviews), Desire (Search Ads, Verified Ads), and Action (headset icon).

Awareness

NextGen TVâ„¢

Streaming and Connected TV ads on platforms like Hulu and YouTube. Living-room exposure builds local trust before a patient ever searches.

See the NextGen TV™ Page →

Awareness + Interest

Social Ads

Meta, Instagram, Threads, and TikTok. Every impression builds recognition; engaged viewers convert into interest-stage inquiries. A hybrid bridge channel.

See the Social Ads Page →
Desire

Search Ads

Google Ads on high-intent queries like ‘Invisalign near me.’ Captures existing demand at the moment a patient is comparing options.

See the Search Ads Page →

Desire

Verified Adsâ„¢

Google Screened placement at the top of search, billed per verified lead, with the Google Guarantee badge. The closer.

See the Verified Ads™ Page →

The Patient Journey

Meet Maria. This Is How She Found Dr. Brown.

Over eleven days, Maria saw Dr. Brown’s practice five times, across four channels, in the order that matched how she was ready to see it. She chose him without ever feeling sold to.
Day 1

Monday Night

30-second ad on Hulu during Monday Night Football. Maria does not pause it.The name registers.

NextGen TVâ„¢

Day 3

Wednesday Morning

Instagram Reel about Saturday appointments. Facebook ad two days later with a different patient.

Social Ads

Day 6

Saturday Afternoon

Her son’s tooth aches. She searches. Dr. Brown appears twice on Google Screened and the Map Pack with 950 five-star reviews.

SEO, GEO, Reviews

Day 6

Four Minutes Later

Taps the verified badge. Website loads fast. Same photos from the TV ad. Saturday slots are available.

Verified Adsâ„¢

Day 6

Still Saturday

Books her son for Saturday and herself for a cleaning the following week. Whole decision took under four minutes.

Online Scheduling

No single channel made Maria a patient. The system did. A practice running only Search Ads would have lost her to the first competitor she saw. A practice running only NextGen TV™ would have built name recognition with nowhere for it to convert. Four channels running together, in the right order, with one team watching all of them, is what turns a stranger into a scheduled appointment.

What’s Included

Every SmartReach™ Engagement, Same Foundation.

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Live reporting dashboard

All active channels in one view. Real-time data, accessible any time. No monthly PDFs.

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Dedicated strategist

Owns the full-funnel view and runs a monthly strategy call.

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Cross-channel optimization

Reviewed and adjusted each month based on actual performance.

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Creative support

Across video, display, and search copy for every active channel.

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Quarterly performance reviews

Measured against your growth posture: conservative, expansion, or aggressive.

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Month-to-month engagement

One management fee that scales down as ad spend scales up. No long-term contract.

Custom Growth Plan

See Your Custom SmartReachâ„¢ Growth Plan.

A recent growth plan: practice at $10K/mo ad spend

Recommended channelsNextGen TVâ„¢, Search Ads, Verified Adsâ„¢
Ad spend$10,000
Management fee (Silver, 25%)$2,500
Setup fees (one-time)$2,985
First-month total$15,485

SmartReach Growth Plan Request

Eight questions. Get a tailored channel mix, realistic first-month investment, and a timeline for results. Delivered to your inbox within 24 hours by a real SmartReach strategist.

This field is for validation purposes and should be left unchanged.
Name(Required)
How fast do you want to grow?
Optional. Helps us tailor your plan.

Three-Layer ROI Framework

Real Returns. Three Timelines.

Advertising returns show up on three timelines. SmartReach™ is built to deliver on all three.
1.8x
Immediate · 0–90 Days

Revenue booked in the first 90 days, directly attributable to paid channels. The compounding has not started; this is the baseline return on the first dollars spent.

5.5x
Realized · 12 Months

Revenue booked within 12 months, including patients who return for additional treatment and referrals they generate. The cross-channel system compounds.

6.9x
Mature · 24+ Months

Revenue projected at 24 months and beyond, capturing patient lifetime value as it fully materializes. The number climbs as the system matures.

Dr Brown

Dr. Thomas F. Brown DDS, Naperville, IL

A Gold-tier SmartReach™ engagement covering all four channels. Hit 1.8x return in the first quarter, 5.5x realized return by month twelve, and a projected mature return of 6.9x at the 24-month mark. The Three-Layer ROI framework was developed from Dr. Brown’s results and has since been validated across additional SmartReach™ engagements.

Read the Full Case Study →

Fast-Win Proof

48x

Two Weeks. $2,000 In. $96,000 in Treatment Plans Out.

Signature Smile Arts in Homewood, IL invested $2,000 in a focused NextGen TVâ„¢ campaign. In 14 days, Dr. Shore booked $96,000 in attributable treatment plans. A 48x return.

Fast wins like this are not typical, and they are not the expectation SmartReachâ„¢ sets for a new engagement. The system is built for sustained, compounding returns across the full funnel. But fast wins happen when the right channel meets the right moment, and they happen inside SmartReachâ„¢ more often than they happen outside of it.

Common Questions

Before You Book a Call.

Do we have to run all four channels?
No. Start with the channels that fit your current budget and situation. Expand when the system is ready for more. Most practices launch with two or three channels and build from there.
What if we are already advertising with another agency?
The team will review what is running, identify what is working, and recommend whether to pause, migrate, or run in parallel during a transition window. There is no requirement to cancel existing contracts before a discovery call.
Is there a minimum ad spend?
Practically, advertising below $2,500 per month across SmartReach™ produces limited results. The team will say so during a discovery call rather than recommend a system that will underperform. Below that floor, SEO/GEO and the Reviews Program may be a better first investment.
What is the contract term?
Month-to-month. DIGI Search does not require long-term contracts on SmartReach™ Advertising or any other service. Results hold clients, not paperwork.
How is SmartReachâ„¢ different from hiring an in-house marketing manager?
One person cannot run four advertising channels at the depth each requires. SmartReach™ is a team of channel specialists plus a full-funnel strategist, operating on shared systems and shared data. For most practices, SmartReach™ costs less than a senior in-house hire and delivers broader coverage.
Can we see reporting before we sign?
Yes. Sample dashboards are shared during the discovery call, and the full live dashboard is available from day one of an engagement.

Ready to See What SmartReach™ Looks Like for Your Practice?

A 45-minute discovery call covers your current advertising, the right growth posture for the next 12 months, and a scoped SmartReach™ plan delivered within three business days. No obligation. No long-term contract on the other side.
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