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The Split Search Funnel
Patients now research with AI and book with Google. The split funnel changes how dental practices should budget campaigns across three layers.
Verified Ads After Hours: The Missed Revenue Stream
A sizable share of Verified Ads inquiries arrive when the practice is closed, and most go unrecovered. The revenue is real and the fix is procedural.
Off-Site Signals: The Currency of Dental GEO
Generative engines cite practices based on off-site signals. What citations, mentions, and brand consistency actually do for dental visibility.
How Dental Practices Should Read Meta Reporting After Andromeda
Andromeda changed which Meta metrics predict dental bookings and which now mislead. What practice owners should watch, and how to spot a real problem.
How People Use AI to Find a Dentist
How patients find a dental practice is shifting off the Google results page and into AI recommendations. What practices should watch for in 2026.
Visual Trust in Verified Ads™: What Practice Imagery Should Communicate to Prospective Patients
The image next to a Verified Ads listing does more than decorate. It signals warmth, competence, and specialty to a prospective patient in one glance.
How ChatGPT, Perplexity, and Gemini Choose Which Dental Practices to Recommend
How ChatGPT, Perplexity, and Gemini generate AI dentist recommendations, and why the three engines often name different practices to patients.
From Spot to Treatment Plan: Tracking the Patient Path After a NextGen TV™ Impression
Television impressions do not convert on a click. The patient path after a NextGen TV spot runs through channels that carry the credit downstream.
Lead Quality: The Sales Floor Test Most Reports Miss
When a client’s own sales operator calls to say the leads are perfect-fit, it reveals the lead quality metric most marketing reports never capture.
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