Social ads
Reach new patients on Facebook, Instagram, and TikTok with awareness and interest campaigns
Social ads do not replace search, they work alongside it
Capture patients before they know they need you
Most patients do not search for a dentist until they feel pain, notice a cosmetic concern, or see a big-ticket procedure in their social feed. Social advertising captures patients earlier in the journey, when they are building familiarity with your brand rather than actively searching. Run alongside Search Ads and Verified Ads™, Social Ads build awareness and interest that feed every other campaign you run.
Awareness and interest campaigns built for dental practices
Meta and TikTok, managed end to end
We run Social Ads as an awareness and interest channel, not a retargeting afterthought. Every campaign is built around the audiences most likely to become your next patients.
- Campaign strategy across Facebook, Instagram, and TikTok
- Audience research and segment targeting tuned to your local market
- Creative development with practice-branded imagery, video, and copy
- Budget management with daily optimization
- Landing page coordination for paid traffic
- Monthly performance reporting with patient inquiry attribution
Ads that build awareness and deliver patients
How social performs when it is run as a hybrid channel
Patients are no longer just searching for a doctor: they are discovering their next provider through immersive, visual storytelling. We create high impact video campaigns and stunning creative assets designed to stop the scroll and introduce your practice to the local community. By showcasing your office culture, clinical modernism, and patient success stories, we build a level of familiarity that traditional text ads simply cannot match. This approach ensures your practice is the first name that comes to mind when a family decides it is time for a checkup.
Frequently Asked Questions
Are Social Ads just retargeting, or do they bring in new patients?
We run Social Ads as awareness and interest campaigns, not retargeting. That means we build audiences of patients who have not heard of your practice yet, show them content that builds familiarity and trust, and move them toward an inquiry.
Is Facebook still worth it for dental practices?
Yes, particularly for reaching patients over forty and for procedures like implants, bridges, dentures, and cosmetic dentistry. Instagram and TikTok reach younger patients for clear aligners, whitening, and general hygiene. The right platform mix depends on your patient base.
How do Social Ads work with Search Ads and Verified Ads™?
Each platform plays a different role. Search and Verified Ads™ capture patients who are actively looking. Social Ads build the awareness that makes those searches happen in the first place. Running them together usually outperforms running any one alone.
Elevate Your Practice
Streamline Digital Performance
We provide solutions in visibility, compliance, and accessibility that make growth easier for your team and more seamless for your patients.