When Tampa Dental Implants launched their NextGen TV campaign with DIGI Search, the initial performance was solid, averaging around 2 cents per view using in-house video production. But like many growing practices, they faced a common challenge: identifying which marketing efforts were actually converting viewers into patients.
That’s where smarter strategy made all the difference.
Turning Visibility into Measurable Growth
The practice implemented a key enhancement: adding a dedicated call tracking number to their videos. This simple but powerful adjustment not only cut their cost per view in half, dropping to just one cent, but dramatically boosted their lead volume. Initially generating around one call per day, the practice saw that number climb to as many as three daily calls after doubling their ad spend from $4,000 to $8,000.
In just one week, 11 calls came directly through the tracked number, and that’s only part of the story.
Brand Impact That Goes Beyond the Numbers
While call tracking provides clear, quantifiable data, much of NextGen TV’s value lies in the less visible but equally powerful effect of brand recognition. Patients may not always call right away, but consistent on-screen presence builds familiarity and trust over time. That combination, a strong call to action paired with a recognizable brand, amplifies campaign impact both short-term and long-term.
Expanding Reach with Confidence
Encouraged by the results, Tampa Dental Implants expanded their campaign’s geographic radius and budget. What started as a standard video effort transformed into a performance-driven branding engine, proving how the right insights can scale not just impressions, but real patient action.
Curious how your marketing could do more? Let’s turn your visibility into volume.
