Amazon restructured Wondery this summer as YouTube took over podcasts. What the industry shift signals about YouTube for dental practices in 2026.
Industry News
Andromeda’s Real Impact on Healthcare Advertising
Meta’s Andromeda update has been called transformative for healthcare advertising. A grounded look at what actually changed and what providers should expect.
Meta’s Andromeda Update: What Dental Practices Should Know
The change Meta made to its advertising system in late 2025 is the most consequential shift Facebook and Instagram have seen in over a decade. It is called Andromeda, and most dental practices have heard nothing about it, even though it has already changed how their...
Why YouTube Ads Are the New Prime Time for Dental Practices
YouTube ads for dental practices have become the new prime time. Here is how connected TV is reshaping ad budgets for medical and dental practices.
Beyond the Blue Link: Why “Sub-Document” Processing is the New SEO Reality
Justin Wilbern analyzes the shift from traditional search to Perplexity’s sub-document processing and what it means for dental and medical marketing.
Quality Over Keywords: Why Google’s AI Mode is the Ultimate Litmus Test for Dental Practices
Justin Wilbern analyzes the 5 quality factors revealed by Google’s Robby Stein for AI Mode search. Learn how dental practices must adapt to stay visible as search evolves.
Referrals Are Great, But Marketing is Your True Growth Engine
Relying on word of mouth? Discover why proactive digital marketing drove 69% of new patient leads in 2025 and why it is the essential growth engine for modern dental practices.
Closing the Intent Gap: Why Dental Marketing Leads Are Better Than Ever
The gap between marketing leads and referrals is shrinking. Learn why dental marketing conversion rates hit 59% and what this means for your practice growth.
The Death of the Phone Call? Why Online Booking is Non-Negotiable
As patient behavior shifts toward self-service, dental practices must adapt. Learn why online booking has doubled in popularity and how to capture the 23% of leads moving away from traditional phone calls.
Google vs. Meta: Where Should Dentists Spend Their Budget in 2026?
Dentists choosing between Google and Meta for their 2026 marketing budget must prioritize patient intent. Learn why Google search channels outperformed Meta in lead conversion and appointment rates.








