For dental practices that want steady growth, the challenge is no longer simply running ads. It is finding advertising channels that deliver real patient opportunities at a competitive cost. Catalina Dental wanted exactly that. Their previous video campaigns were expensive and unpredictable, so they decided to test a smarter approach with DIGI Search. The result was one of their strongest starts to a campaign yet.
The Shift to NextGen TV™
Catalina Dental launched its first NextGen TV™ campaign in mid-November. Despite beginning halfway through the month with a full budget still available to spend, DIGI Search implemented strategic pacing to make sure the practice reached the right audience without wasting impressions.
NextGen TV™ provides broadcast level visibility with advanced targeting, which made it an ideal choice for Catalina Dental’s goals. It allowed the practice to appear in the homes of local patients seeking cosmetic and implant dentistry while staying within budget.
Immediate Impact in Ten Days
The campaign gained traction quickly. In just 10 days, Catalina Dental reached nearly 700,000 viewers, generating awareness at a scale traditional TV could not have matched within the same budget. More importantly, the exposure translated directly into patient interest.
Within those first ten days, Catalina Dental booked two consultations for high value procedures and gained two additional qualified implant case leads. These inquiries focused on veneers and full arch implants, both of which drive significant revenue and long term patient relationships.
Why NextGen TV™ Outperformed Previous Ads
Traditional video advertising often carries higher production and placement costs, and Catalina Dental had experienced this before working with DIGI Search. NextGen TV™ offered something different. It delivered:
- Lower cost per view
- Broader reach within a targeted local radius
- User-based targeting
- Faster impression delivery
- Higher visibility among patients exploring cosmetic dentistry
By using advanced targeting combined with strong creative and accelerated budget optimization, the practice reached thousands of ideal patients within days.
Setting the Practice Up for Continued Growth
Catalina Dental’s early success is only the beginning. NextGen TV™ continues to build brand presence every day it runs. As impressions climb, the number of high intent patients engaging with the practice will rise as well.
When dental practices want efficient visibility and meaningful lead quality, NextGen TV™ stands out as a proven option. Catalina Dental’s results show how quickly the right platform can transform marketing performance.
If your practice is ready for more predictable visibility and stronger patient opportunities, DIGI Search can help you get there.
Connect with our team to see how NextGen TV™ can elevate your growth and bring high value cases directly to your practice.
