The phrase “TV Commercial” usually triggers a panic response in a practice owner’s wallet. There is a long-standing belief that TV advertising requires a massive budget, tens of thousands of dollars to secure a spot during the local news or a championship game.
That was true for traditional broadcast. It is not true for NextGen TV™. By shifting from buying “slots” to buying “views,” the cost of entry has plummeted.
Why It Is So Affordable
In the old model, providers paid for the potential of a mass audience, including thousands of people who would never visit the office. Practices paid for the 50-mile radius when they only needed the 5-mile radius.
With NextGen TV™, that waste is eliminated. Professionals are only paying when an ad is served to a household that matches specific geographic and demographic targets. Because the system is programmatic, meaning computers buy the ad inventory in real-time, the efficiency is unmatched.
Pennies for Premium Placement
While the focus is not on “cheap” clicks, the efficiency of this model means the effective cost per view is incredibly low. A practice is essentially getting a billboard in a patient’s home for pennies.Unlike social media views that might be scrolled past, these are high-quality, completed views on a large screen. Practices get the impact of a prime-time ad, locally scaled, for a budget that fits a growing office.
Summary
Medical and dental professionals do not need a Fortune 500 budget to look like a Fortune 500 brand. NextGen TV™ levels the playing field, allowing for premium visibility without the premium waste.
Start Your Campaign for Less
High-impact advertising does not have to break the bank. Discover how far a budget can go on the big screen. Book a Call Now for a custom media quote.
