When your website is a family affair, switching platforms isn’t always an option, but that doesn’t mean you can’t optimize.
That was the case for AKLD Lighting Design, a Wilmette-based firm specializing in bespoke lighting solutions. Their website was managed by a friend of the family, making a full rebuild off the table. But they still needed help with one thing: visibility.
AKLD approached DIGI Search with a clear objective, rank higher for phrases like “lighting design” and “lighting designers” and increase their presence in local search. They weren’t seeing the traction they wanted, and with competition heating up, it was time to act.
Tailored SEO for a Custom Setup
Respecting their existing web setup, DIGI Search collaborated with AKLD to apply SEO improvements within their current infrastructure. Our team:
- Audited and optimized existing on-site content
- Refined meta tags and keyword targeting
- Recommended and coordinated updates with their developer
- Set up ongoing SEO tracking and analytics
The Results: Growth Without Disruption
Over a 12-month period, AKLD saw:
- 17% overall website traffic growth
- 23% increase in traffic from organic search
That means more people are discovering AKLD’s services through Google, and staying to learn more.
A Happy Client, and a 5-Star Testimonial
The best part? AKLD left us a glowing Google review:
“DIGI Search helped get our business on the first page of Google, it looked easy!
They’re incredibly helpful and results-driven.”
Why It Worked: Strategy + Simplicity + Story
This win wasn’t just about keywords. We focused on what matters:
- Ongoing conversations to coach AKLD on content marketing, blog posting, and SEO-friendly updates
- Clarity over complexity, because users and search engines both reward it
Final Takeaway: You Don’t Need a New Site to Rank Higher
If you’re in a similar boat, locked into a provider but ready to grow, there’s a path forward. SEO isn’t about flash; it’s about function and focus. Let DIGI Search help you build momentum, one search result at a time.
Let’s talk about how to optimize your visibility, without overhauling your site.
