How Smarter Marketing Transformed Lone Peak Dental Group’s Growth
When Lone Peak Dental Group first partnered with DIGI Search, they faced a familiar challenge: traditional marketing methods that were expensive, broad, and nearly impossible to measure.
Radio ads had been their mainstay for years, but as competition grew and patient behavior shifted online, they needed a strategy that reached people actively searching for dental care, not just listening during their morning commute.
That’s where DIGI Search came in.
The Problem: Overspending on Outdated Channels
Lone Peak’s investment in radio brought brand awareness, but not consistent results. The lack of targeting meant marketing dollars were spread thin across audiences who might never need their services.
For a growing group with more than 50 practices, that approach wasn’t sustainable.
The Solution: Precision-Driven Search + Smart Local TV
DIGI Search developed a custom Google Search strategy for each Lone Peak location, using real-time data to connect with patients searching nearby for dental services. Each campaign was optimized for intent and location, so every dollar went toward capturing active leads, not passive listeners.
To make those results even stronger, our team introduced NextGen TV™ (NGTV™), a smarter, data-driven version of traditional television advertising. NGTV™ allowed Lone Peak to reach audiences in both English and Spanish, targeting viewers based on geography and interests while tracking performance just like a digital ad campaign.
The Results: 30% More New Patients in Two Months
Within the first 60 days, Lone Peak’s campaigns delivered a 30% increase in new patient numbers across 50+ locations. Every practice benefited from targeted visibility, measurable growth, and an agile quarterly budget reallocation strategy that maximized efficiency.
Now, Lone Peak is expanding their NGTV™ strategy to more practices, including new bilingual campaigns, further proof that smarter advertising works when you combine precision with reach.
What This Means for Dental Practices
DIGI Search’s success with Lone Peak proves that dental marketing doesn’t have to rely on guesswork. With the right blend of data-driven search strategy and modern broadcast visibility, practices can generate predictable growth while staying efficient with every dollar spent.
If your practice is ready to replace overspending with measurable success, it’s time to connect with DIGI Search.
Let’s build your next growth story.👉 Schedule a Consultation with DIGI Search
