How Parkway Dental Became the #1 Practice in Their Area with NextGen TV™ and Verified Ads™

How Visibility Turned Parkway Dental Into a Local Leader

In today’s competitive dental market, even great practices struggle to stand out. Parkway Dental faced that challenge, no video content, rising competition, and low search rankings. That’s where DIGI Search stepped in.

Through our SmartReach™ marketing system, we combined NextGen TV™ for visibility and Verified Ads™ for trust, creating a unified strategy that transformed Parkway Dental’s online and local presence.

The Challenge: Competing Without Visibility

Patients can’t choose a dentist they don’t recognize. Without video content or an online presence that built trust, Parkway Dental was missing out on valuable new patient opportunities. Competitors with stronger visibility were ranking higher and converting faster.

The Solution: SmartReach™, a Smarter Way to Connect Through Video and Ads

DIGI Search launched a two-part growth strategy:

1. NextGen TV™ Campaigns: Using AI-powered video creation, we helped Parkway Dental appear across smart TVs and streaming platforms. This gave the practice a “seen on TV” credibility that instantly stood out to local patients.
2. Verified Ads™: By integrating real patient feedback and trust signals directly into their ads, we created campaigns that not only reached people, but converted them.

Our creative team also guided the doctor on what to film in-office to keep content authentic and relatable.

The Results: Recognition and Rapid Growth

The outcome was powerful:

• Parkway Dental now holds the #1 ranking in their area.
• Patients regularly say, “I saw you on TV!”, a sign of genuine brand recall.
• The client is thrilled with results and is preparing to double their ad budget to scale even further.

Why It Worked

This campaign succeeded because it blended visibility with trust. Patients saw Parkway Dental as both familiar and credible. That emotional connection drives real appointments, not just clicks.

Takeaway: Video + Verified Ads = Unmatched Growth

If your practice isn’t visible, you’re invisible. DIGI Search’s SmartReach™ system, powered by NextGen TV™ and Verified Ads™, gives dental professionals the visibility, trust, and growth momentum they need to dominate their local market.

Ready to claim the top spot in your area?

Let’s start your NextGen TV™ strategy today.

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Sofie Gomez Marketing Director

Sofie Gomez is the Marketing Director at DIGI Search. She oversees the agency’s brand voice, social media, and educational content, ensuring that dental professionals have the clarity and confidence they need to choose the right growth partner.

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