Congratulations! You have spent the last few years of your life studying everything there is to know about dentistry, endodontics, periodontics, and more. Now that you have your degree it is time to distinguish yourself from your fellow graduates and make a name for yourself in the world of dentistry. This process may seem daunting, but with a couple of easy tips, you can hit the ground running.
Ensure Your Digital Information is Consistent
After graduating there is nothing that is more important than developing your digital profile and letting it make a great first impression. Your digital profile will let potential patients get to know you before that first visit. Because of this, you will want to make sure that the information in your digital profile is correct and consistent across the internet.
The single most important aspect of your digital profile will be your UNAP, which stands for URL, Name, Address, and Phone Number. A simple way to think about your UNAP is exactly how everything is spelled across the internet. Is your office at 123 Digital Street, Suite 34, or 123 Digital St. Ste 34? Do you want your name listed as Dr. Robert Smith, D.M.D, or as Bob Smith, DMD? Deciding this information early and using it consistently helps eliminate confusion and makes it easier for your patients to find you.
If getting a consistent digital profile with UNAP seems confusing, have no fear, we are here to help. With cutting-edge Mobile Responsive Websites and a thorough Advanced SEO Program, DIGI Search can help make sure that your information is easily found and consistent across the web.
Let Your Personality Show Online
Now that you’ve straightened out your UNAP, it’s time to continue building your online presence. Social Media provides you with an easy outlet to establish your professionalism. We recommend creating social profiles for your business on the “Big Three”, Facebook, Twitter, and Google My Business. These social profiles should be kept separate from your personal accounts, and only be used to give your patients insight into your personality and expertise. DIGI Search is also here to help with our Social Media Marketing Program that can help drive new patients in your area to your pages and provide interesting dental content.
Happy Patients Create New Patients
While growing your patient base, word of mouth is the best marketing tool that you can have. Reviews from happy patients can be showcased on Facebook and Google My Business to build credibility. Google My Business has the added benefit of showcasing reviews front-and-center when someone is searching for you so that they immediately see how many five-star reviews you have. Search engines have been putting an increased emphasis on patient reviews, so it is important to not underestimate this. If you are struggling to get patient reviews, the Patient Reviews & Reputation Tracking program from DIGI Search can help.
While there are many other online strategies you can utilize as you grow your patient base, the strategies listed above serve as great jumping-off points for both new dentists and dentists that are well into their careers. If you have questions or would like assistance with any of the above items, contact DIGI Search today!
This article was originally written by Christopher Brown and published by SoFi in 2016: https://www.sofi.com/blog/digital-marketing-tips-dental-grads/